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Arindam Bhattacharyya and Abbas Ehetesham

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Arindam Bhattacharyya and Abbas Ehetesham
Paying attention to metrics: How to grow the attention market in SEA
07 November 2023 • Amid the rapid expansion of platforms and formats in the region, questions surround the believability and effectiveness of digital ads, WARC Asia Editor Rica Facundo speaks to Dentsu’s Arindam Bhattacharyya and Abbas Ehetesham about the importance of attention data in Asia.
About Arindam Bhattacharyya and Abbas Ehetesham

Arindam Bhattacharyya is Chief Strategy Officer, and Abbas Ehetesham Digital Supply Solutions Director, at Dentsu.